Craig Platt is a Digital Editor at Traveller, where he oversees travel content for the Sydney Morning Herald, The Age, Brisbane Times, and WAtoday. With over 25 years in journalism, Craig has a strong focus on travel and tourism, particularly in areas such as aviation, wildlife tourism, and family travel. He has been featured in Traveller, WAtoday, The Age, Brisbane Times, Waikato Times, Stuff, The Post, The Press, and The Sydney Morning Herald.
Preston's Summary
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Geo Focus
Coverage Attributes:
Beta
Informative:
45
%
Reviews:
15
%
Opinion:
10
%
Press Release:
3
%
Data Driven:
3
%
Themes Covered:
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Pitching Insights
Craig's articles mainly focus on travel and transportation, particularly in Australia with an emphasis on reviews and press releases. For successful outreach, consider providing exclusive insights or access to new developments within the Australian travel industry such as airline launches, airport renovations, or unique vacation experiences.
Since Craig focuses heavily on review content, pitches offering exclusive previews of upcoming services or products related to travel and transportation could be well-received. Additionally, providing him with early access to information about new hotels, airlines, airports or other relevant services may increase the likelihood of coverage.
Keep in mind that his geographic focus is local (Australia/New South Wales/Sydney), so tailoring pitches specifically related to these areas will likely yield better results.
This information evolves through artificial intelligence and human feedback. Improve this profile .
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