By: Scooby Axson, Cydney Henderson
When you beat your hated rivals, especially for the fourth straight season, you get to say and do what you want, within reason and without breaking the law.
Cydney Henderson is a Now Reporter at USA TODAY. She specializes in covering the NBA and trending sports news, drawing from her previous experience on the entertainment team and with The Arizona Republic. Cydney's work has been featured in numerous outlets, including Yahoo News, Chicago Sun-Times, and the Detroit Free Press.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
Phoenix, United States (Local)
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Cydney Henderson focuses predominantly on sports and entertainment news, particularly NFL and NBA coverage. She is likely to respond well to pitches related to breaking news, events coverage, and evolving stories within the world of football and basketball.
Given her focus on local (United States) content, she may be receptive to pitches that relate specifically to U.S.-based teams or athletes within the NFL and NBA.
When pitching Cydney, aim for timely insights into ongoing games, injuries, player behavior or statements that could generate significant public interest. Additionally, offering exclusive behind-the-scenes access or interviews with players/coaches involved in high-profile events may capture her attention.
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