FIFA, global soccer's governing body and World Cup organizer, is seeking to raise up to $4.2 billion for a new commercial subsidiary at a $20 billion valuation led by Joshua Kushner's Thrive Eternal.
Dan Primack is a Business Editor at Axios. He specializes in finance, investment, and legal affairs, covering topics such as AI platforms, alternative investments, and commercial airlines. Dan's insights and reporting have been featured in prominent outlets including Yahoo News, Yahoo Sports, and Editor & Publisher Magazine.















