Daniel Litwin

Most teams overspend on onsite video, leaving little for the content that actually drives daily business outcomes. The smarter split is 20% onsite, 80% UGC—one or two polished hero moments plus a repeatable stream of 40–60 clips over 90 days. This approach stretches budget, ensures quality, and keeps your sales and marketing pipeline fed long after the event ends.

User-generated content shouldn’t sit outside your big campaigns — it should amplify them. This framework shows you how to turn one campaign pillar into four quick UGC prompts, then map each clip to a different funnel stage. The result: authentic, low-lift videos from SMEs, customers, and sales that reinforce your biggest marketing initiatives while making them more credible, repeatable, and shareable.

Bose Professional activated its CEO and senior leaders to record raw, phones-first videos at the new Experience Center as part of a win-back push. Posted same-day to LinkedIn via MarketScale Studio, the clips outperformed a recent cinematic Norway shoot—validating presence over polish. The “UGC risk” gave Craig’s team executive buy-in, sparked a permission cascade, and proved an iterative approach: start simple, ship fast, and level up while keeping authenticity.

Mercy Health’s SPD teams cut tray errors to near zero in just two months with Censis’ AI-powered Final Check, boosting compliance readiness and staff confidence.

Amy Webb, SPD Manager at Dignity Health Mercy Gilbert, shares how CensiTrac is driving smarter workflows in sterile processing.

At HRSouthwest Conference 2025, John Bernatovicz shares how HR professionals can merge business acumen with human empathy—leveraging AI and culture to “HR like a boss.”

Learn why water quality is one of the most overlooked yet essential elements of sterile processing—and how smarter monitoring and management can transform patient safety and operational performance.

SPDs play a critical role in surgical safety, and stronger collaboration across hospital teams can significantly improve operational efficiency.

ConCensis explores how Joint Commission 360 standards are pushing SPD teams toward continuous readiness through data visibility, leadership alignment, and proactive workflow design.

Sterile processing departments are swimming in data, from workflow automation and supply data to patient outcome and quality metrics.