Daphane Cassidy

October 27, 2025 By Sheila Farr When sales dip or traffic thins out, most range and retail owners feel the squeeze fast.

November 10, 2025 By Mark Oliva Though it might sound odd, American veterans have been serving this nation even before there was a nation.

November 13, 2025 By Jenn Jacques Utah's new firearm safety education law is exactly the kind of smart, ethical and prudent policy

It’s that time again. With the fall months bringing cooler temperatures and crisp air, hunting seasons across the country have begun. Millions of Americans are heading out into the woods, fields and marshes to try their luck — and patience — in hopes of harvesting game to bring home to the freezer. Whether you’re climbing […]

There’s a persistent myth that firearm businesses can’t legally send text messages. It’s false and dangerously limiting.

We simply don’t compromise on the hiring process. Making the right hire at the right time has allowed us to ensure we offer great service.

As retailers and ranges continue navigating shifting consumer behavior, rising operational costs and the challenge of staying competitive in a crowded marketplace, SHOT University 2026 delivers a timely set of sessions designed to help businesses strengthen sales, modernize operations and build resilient teams. Whether you’re looking to drive foot traffic, expand services, improve customer engagement […]

NSSF’s 2026 Marketing and Leadership Summit brought together firearm industry leaders, marketers and sponsors for conversations focused on AI, innovation, leadership and growth.

NSSF praises the bipartisan introduction of the FFL Protection Act, S. 4671, introduced by U.S. Sen. Lindsey Graham (R-S.C.).

LAS VEGAS — SHOT University™ has issued a call for presentations for its educational sessions at the 2027 NSSF® SHOT Show®. SHOT University will take…