Darab Mansoor Ali is a journalist at Digit. He specializes in the automotive sector, focusing on cars, trucks, lorries, and electric vehicles (EVs). His insights and expertise have been featured in reputable publications such as Smartprix.com and MySmartPrice.com.
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India (National)
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Darab covers a variety of technology-related topics, with a focus on reviews and product promotions. His articles mainly revolve around the latest gadgets and electronics, specifically smartphones and other tech products.
When reaching out to Darab, consider offering in-depth analysis or exclusive insights into new tech products or industry trends. Additionally, if you have access to pre-release gadgets for review or can provide detailed technical comparisons between competing products, your pitch is more likely to grab his attention.
Given that Darab's geographic focus is India but not limited solely to it, providing insights specific to the Indian market may enhance the relevance of your pitch.
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By: Darab Mansoor Ali
Tata Motors held its Investor Day Meet on June 23, 2026 to lay out the brand's roadmap for the rest of the decade. Here, Tata Motors will expand its passenger vehicle line-up to 25 models by FY31. As part of this plan, the carmaker confirmed it will introduce six new internal combustion engine (ICE) nameplates and four new EV cars over the coming years, on top of the already scheduled refresh and update to its existing range.
By: Darab Mansoor Ali
Reliance Jio isn't the first name that comes to mind when you think of electric vehicles. That's exactly what the company wants to change with the launch of its first home EV charger, the JioEV Aries Pro. Priced at ₹24,999, it positions itself as a significantly more affordable alternative to the charging units most carmakers sell through their own showrooms.
By: Darab Mansoor Ali
Reliance Jio isn’t the first name that comes to mind when you think of electric vehicles. That’s exactly what the company wants to change with the launch of its first home EV charger, the JioEV Aries Pro. Priced at ₹24,999, it positions itself as a significantly more affordable alternative to the charging units most carmakers …
The demand for EVs in India is increasing each day. With the uncertainty around petrol and diesel cars with the ethanol and isobutanol blends that are being pushed by the government, EVs seem to be a sensible choice for those looking to buy a new vehicle.
By: Darab Mansoor Ali
Tata Motors has finally launched the highly anticipated electric version of its Sierra SUV. The Tata Sierra EV has been announced at a starting price of ₹18.79 lakh (ex-showroom) in India. The Sierra EV has been launched almost seven months after the internal combustion version of the popular SUV from Tata was launched. The Tata Sierra EV comes as a direct rival to the Mahindra BE 6, Maruti Suzuki e-Vitara, Hyundai Creta Electric, VinFast VF6 and the MG ZS EV. In Tata's lineup, the Sierra EV will sit between the Curvv EV and the Tata Harrier EV.
By: Darab Mansoor Ali
BMW just revealed the fifth-generation X5, and on paper, it has everything. Five powertrain options including petrol, diesel, mild hybrid, plug-in hybrid, full electric, and possibly a hydrogen-powered option on the way. A completely redesigned interior. The rather (un)popular Neue Klasse design language. The most advanced tech BMW has ever put in a production SUV. By any objective measure, this is arguably the most capable X5 ever made.
By: Darab Mansoor Ali
India's passenger vehicle market kept its growth trajectory in June 2026, with most manufacturers recording year-on-year gains. However, a month-on-month slowdown was visible across several brands — typical for this time of year as the monsoon begins to weigh on showroom footfall. The bigger stories this month came from within the rankings: a razor-thin battle for second place between Tata Motors and Mahindra, and a notable dip for Hyundai caused by circumstances outside its control.
By: Darab Mansoor Ali
Kia India has released a teaser video online hinting at two upcoming models — one fully electric and one hybrid-powered — both set to make their debut in the latter half of July 2026. While the carmaker has not officially named either model in the teaser, all available evidence points toward the Syros EV and the Sorento Hybrid as the two cars in question. Kia had already announced both models for the Indian market at its global investor day event earlier this year, so the teaser is less of a surprise and more of a countdown.
By: Darab Mansoor Ali
The mighty Defender from Jaguar Land Rover has gotten one of the most substantial updates since the modernisation of the Defender nameplate. The new Defender, updated for 2026 and 2027, comes with a new urban-focused variant, a fresh engine option, more colour and personalisation choices, and a first-ever 6-seat layout for the Defender 110 shape. The updated Land Rover Defender is now available for pre-orders globally, with deliveries starting in autumn. An India launch has not been announced yet.
By: Darab Mansoor Ali
The Tata Punch has pulled off a genuine surprise in June 2026, ending the month as India's best-selling car and pushing the long-dominant Maruti Suzuki Dzire down to third place. It's a moment worth pausing on, a sub-4-metre micro-SUV outselling every sedan and hatchback in the country, including cars that have anchored the sales charts for years.
