Marketing says GEO is theirs. Comms says it belongs to them. SEO assumes it's the next chapter of their job. They're all partly right, and the fight itself is the symptom of a deeper confusion: GEO spans layers no single team owns. Here is a model that resolves it.
Deepak Gupta is a Journalist at various esteemed publications including Inc42 Media and The Economic Times. He specializes in areas such as technology, software, marketing, education, and legal affairs, with a focus on topics like Marketing Technology, Search Engine Marketing, and Educational Apps. Deepak's work has been featured in prominent outlets including Forbes, Firstpost, and The Quint, among others.
