By: Deirnesa Jefferson
New York Times best-selling author and speaker Jon Acuff has a fresh take that’s as practical as it is empowering on how to accomplish your goals.
Deirnesa Jefferson is a Multimedia Journalist at WCCB Charlotte's CW. With a background in broadcast journalism and a passion for consumer health and wellness programs, she has covered a range of topics including legislation, public safety, and community impact stories throughout her career. Deirnesa is excited to bring her diverse reporting experience to the WCCB News Rising team.
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Charlotte, United States (Local)


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Deirnesa Jefferson's coverage focuses on local news, community events, non-profit organizations, and government announcements in Charlotte, North Carolina. Her articles often cover stories related to crime, family & relationships, government & politics, and health.
Given her focus on local news and community-related topics in Charlotte, pitches should highlight human-interest stories that resonate with the local audience. Topics such as education initiatives within the region or profiles of individuals making a positive impact locally would likely align well with her coverage.
Considering Deirnesa's interest in evolving stories (14%) and seasonal content (12%), offering timely insights into ongoing events or issues relevant to Charlotte could enhance pitch relevance. Additionally, given her emphasis on mental health (17%) and social issues (23%), providing expert commentary or unique perspectives related to these areas may also be impactful for reaching out effectively.
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