Dominick Reuter is a Senior Reporter at Business Insider. He reports on stories related to big box retail, focusing primarily on Walmart, Target, and Costco, with a keen emphasis on worker and customer experiences. His work has been featured in various outlets including Business Insider India, Yahoo News, and Entrepreneur, showcasing his expertise in retail, consumer behavior analytics, and business economics.
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Dominick Reuter's coverage predominantly focuses on retail, with a strong emphasis on product promotions and deals. He frequently cites data, indicating an interest in fact-based analyses and industry trends. Therefore, he is likely to be receptive to pitches that offer unique insights into consumer behavior, pricing strategies, or the impact of market trends on major retailers like Costco, Walmart, and Target.
Given his focus on retail giants such as Costco and Walmart in the United States, relevant pitches could include expert commentary or data-driven analysis related to their business strategies or consumer trends within these stores. If your pitch aligns with Dominick's coverage of specific companies or products mentioned in his articles (e.g., Vans and North Face), it may increase the likelihood of engagement.
Since Dominick has a national geographic focus within the United States for his reporting topics concerning other countries' businesses would need to have a clear relevance to U.S. consumers or markets for them to be suitable for pitching.
This information evolves through artificial intelligence and human feedback. Improve this profile .
By: Alex Bitter, Katherine Li, Ana Altchek, Aditi Bharade, Shubhangi Goel, Thibault Spirlet, Dominick Reuter, Lakshmi Varanasi, Meghan Morris, Lloyd Lee, Madeline Berg, Brent D. Griffiths, Mary Hanbury, Jordan Hart, Roya Shahidi
Layoffs have hit more than 30 companies in 2026, including Meta, Walmart, and Coinbase, as AI and economic conditions reshape the business landscape.
By: Dominick Reuter
Bloomberg/Getty Images This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now.
By: Dominick Reuter
Target's first quarter crushed expectations, netting $25.4 billion in sales, as shoppers flocked to the retailer's renewed mix of trend and value.
By: Dominick Reuter
Walmart said its new revenue streams allow it to hold prices more steady in the face of rising fuel costs. Scott Olson/Getty Images
Walmart said its new revenue streams allow it to hold prices more steady in the face of rising fuel costs. Scott Olson/Getty Images
By: Dominick Reuter
Expensive gas has more US shoppers heading to Costco, where prices inside the warehouse are holding steady so far. Kevin Carter/Getty Images
Business Insider has been tracking prices at Costco through this year's rising fuel costs. The club has managed to hold things steady — for now.
By: Dominick Reuter
The Member's Mark Community helped Sam's Club design these jogger pants. Dominick Reuter/Business Insider
By: Dominick Reuter
The median annual pay for retail salespersons is about $34,750 per year. Several top-paid retail CEOs make that much every single day of the year.
By: Dominick Reuter
Protein is in soda now. Dominick Reuter/Business Insider This story is available exclusively to Business Insider subscribers.
