By: Ella Pickover, Ian Sheridan
Parents should start the day being active with their children during the summer holidays, TV fitness coach Joe Wicks has said.
Ella Pickover is a Health Correspondent at PA. She specializes in various aspects of health and wellness, including public health, oncology, mental health, and healthcare administration, often exploring the intersection of medicine and consumer health. Ella's work has been featured in numerous outlets, including Metro.co.uk, The Times, and the Daily Express.
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United Kingdom (National)


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Ella Pickover's coverage primarily focuses on local UK (London) healthcare, government announcements, and data-driven reports. She seems interested in stories related to the NHS, medical professionals, and healthcare infrastructure.
Given her focus on government announcements and citing data, she may be interested in receiving pitches that offer expert commentary or analysis regarding new policies affecting the NHS or developments within the healthcare sector.
Pitches should consider offering insights from reputable experts with knowledge of UK-specific healthcare systems and policies. Additionally, if there are specific datasets or reports relevant to her covered topics, providing access to such information could enhance a pitch's appeal.
Since Ella’s primary geographic focus appears to be London and the UK at large for local health-related news stories - tailored pitches focusing on these areas would likely resonate well with her.
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