By: Ellie Smitherman
MY childhood was filled with Tesco’s own ketchup and baked beans as my parents drilled into me that that brand does not equal best. To some it might sound like a army-like boot camp – b…


Ellie Smitherman is a Consumer Reporter at The Sun. She covers a range of topics including energy policy and regulation, energy sustainability, debt management, retirement planning, and saving and investing, often focusing on how these areas impact consumers' daily lives. Ellie has been featured in The Scottish Sun, The US Sun, CornwallLive, Birmingham Live, News.com.au, The Irish Sun, North Queensland News, and The Sun.
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United Kingdom (National)


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Ellie Smitherman's coverage is mainly focused on national UK retail and consumer-related topics, featuring announcements, promotional deals, and government releases. If you are pitching to her:
1. Focus on retail industry insights, particularly related to high street stores or specific companies mentioned in her articles.
2. Offer expert commentary or analysis regarding changes in the retail landscape, especially those affecting consumers in the UK.
3. Provide exclusive information about upcoming promotions or discounts that would be relevant to her audience.
4. Consider offering personal finance tips or advice related to savings during holidays or other financial decision-making.
Given Ellie's focus on product promotions and personal finance themes, tailor your pitches accordingly for a better chance of engagement with her articles.
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