By: Elyse Betters Picaro
What's really in that DNA kit? It turns out, it's not just a spit tube, but a whole lot of fine print.


Elyse Betters Picaro is a Senior Contributing Editor at ZDNET. She specializes in consumer tech, software, and artificial intelligence, covering topics such as AI platforms, mobile apps, and consumer electronics. Elyse has been featured in prominent outlets including Pocket-lint, CNET, and Yahoo.
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Montreal, Canada (Local)


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Elyse Betters Picaro predominantly covers promotional deals and reviews, particularly related to holiday gifts, technology, movies, Marvel, and Star Wars. To effectively reach out to her with pitches or expert commentary, consider offering insights into new and unique holiday gift ideas in the technology or entertainment space.
Given Elyse's focus on deals and promotions related to popular cultural franchises like Marvel and Star Wars as well as emerging technologies such as Google Stadia or Steam on Chromebook, she may be interested in exclusive discounts or early access offers for readers.
Additionally, if you have expertise in consumer technology trends relevant to gifting seasons (like Christmas), providing valuable insights about upcoming gadgets can make your pitch more compelling.
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