An exclusive excerpt from Every Screen On The Planet reveals how the social media app’s powerful recommendation engine was shaped by a bunch of ordinary, twentysomething curators—including a guy named Jorge.
Emily Baker-White is a senior writer at Forbes. She specializes in investigative reporting on the influence of tech companies on discourse, commerce, and culture, with a focus on data protection, privacy laws, and user data security. Her work has been featured in notable publications such as Forbes Australia, The New York Times, and WIRED, and she has received accolades for her impactful coverage of TikTok and data privacy issues.












