Emily Caldwell

Twitter bio

former washington correspondent @dallasnews, editor-in-chief @thedailytexan, features @thealcalde | texas ex | she/her

Geo Focus

United States (National)

Coverage Attributes:

Beta
Informative: 41 %
Data Driven: 17 %
Promotional: 14 %
Reviews: 11 %
Interviews Q&as: 5 %

Themes Covered:

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Most Recent Topics:

  • Beverage Production
  • Drinks & Spirits
  • Air Travel
  • Destinations
  • Luxury Goods
  • Adventure Travel
  • Family Travel
  • Packaged Beverages

Pitching Insights

Emily's coverage heavily focuses on local (United States, Texas, Dallas) government announcements and legal policy regulation. However, she also covers topics related to food and drink, health and wellness, nutrition, lifestyle, and science. Given her focus on food and drink as well as health-related topics such as constipation when traveling or low-sugar Starbucks drinks, Emily may be receptive to pitches from experts in the fields of nutrition science or healthy eating habits.

Considering her emphasis on local government announcements and legal policy regulation at 52%, it is essential to align any pitch with these areas while also incorporating elements of food/nutrition or wellness for a more effective outreach strategy. For example; suggesting stories about how new regulations impact local eateries' menus or discussing scientific data supporting the benefits of certain dietary changes within the context of regulatory changes could be appealing angles for collaboration with Emily Caldwell.

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