By: Leonard L. Hayhurst
I have long been a fan of Richard Thaler's work with nudges. This is a behavioral economic concept. A nudge is when we change our environment or circumstances in a small way to encourage a change in our behavior. We try to make the better, healthier or wiser choice the more attractive one. Because we have lots of natural tendencies that result in making choices that are easy but not always the best for us.










