Emily Vanschmus

Home Editor, BHG.com

Preston's Summary

Emily Vanschmus is a digital editor at Better Homes & Gardens Magazine. With a background in journalism from Drake University, Emily focuses on home-related content, including holiday entertaining, decorating, and organization. Her work has also been featured in Yahoo News.

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Coverage Attributes:

Seasonal: 33 %
Promotional Deal: 29 %
Gift Guides: 26 %
How To Guide: 4 %
Announcement: 2 %

Themes Covered:

Most Recent Topics:

  • Home and Garden
  • Lifestyle
  • Cooking and Baking
  • Gift Ideas
  • Seasonal Decorating

Pitching Insights

Emily Vanschmus' coverage is heavily focused on seasonal themes and promotional deals, particularly related to holiday baking, Christmas decorating, gifts, Thanksgiving recipes, and holiday hosting. Therefore, she could be more responsive to pitches that align with these themes.

Given her focus on "BHG Editors' Favorite Finds" and "Gift Guides," Emily would likely be interested in receiving information about new products or services related to house & home topics that are relevant for the upcoming holidays. She may also appreciate insights into emerging trends in holiday decorations or innovative gift ideas within the house & home space.

As her geographic focus is not specified but her content has a universal appeal due to its thematic nature around holidays and celebrations, consider providing broad-reaching suggestions applicable across various locations.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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