By: Emma Johnston-Wheeler
The Yorkville Murals festival concluded its final iteration on Sunday as attendees gathered with umbrellas and rain jackets to admire street art on Yorkville Avenue
Emma Johnston-Wheeler is a Reporter at various outlets including FlamboroughToday and Toronto Star. She covers a diverse range of topics with a focus on Arts and Entertainment, Real Estate, Travel and Tourism, and Culture, often exploring themes such as the housing market, urban art, and LGBTQ+ interests. Emma's work has been featured in notable publications such as Yahoo Finance, Toronto Life Magazine, and PRWeek.
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Toronto, Canada (Local)


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Emma's local focus on Canada, particularly Montreal, indicates she is likely to be interested in pitches related to the advertising and business spheres within this region. Given her coverage of sales & marketing and product promotions, she may respond well to pitches that involve new company launches or innovative marketing campaigns from businesses based in Canada, specifically those with a presence in Montreal.
As Emma covers press releases extensively, she might appreciate exclusive access to news about companies' activities such as sponsorships or rebranding efforts. Similarly, providing insights into the impact of these events on local communities could also be compelling for her audience.
Considering her interest in mental health topics and content & publishing themes at a lower frequency than other topics covered by her suggests that while it’s not the primary focus of her work, it might still be worth considering when crafting relevant story angles for pitching.
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