Emma Stessman is a writer for Shop TODAY. She joined the team in 2020 and has since focused on the beauty and fashion industries, covering topics such as social media beauty trends, celebrity shopping habits, and wellness. Emma's work has been featured in Today, showcasing her insights into consumer interests and retail dynamics.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
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Emma Stessman's coverage centers around lifestyle, beauty & fashion, and deals & promotions with a focus on holiday gifts, Black Friday, Cyber Monday, shopping, and deals. She often features promotional deals and seasonal content.
When reaching out to Emma Stessman for potential coverage or collaboration opportunities, consider offering insights into emerging trends in lifestyle products or retail promotions related to holidays such as Black Friday and Cyber Monday. Additionally, sharing expert advice on topics like gifting etiquette or recommendations from celebrities may align well with her areas of interest.
Given the promotional nature of many of her articles, providing exclusive access to special offers or new product launches could also capture her attention.
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By: Emma Stessman
They may actually offer some benefits for your feet.
Jennifer Garner, Mindy Kaling, Kelsea Ballerini and more stars let us in on the travel gear that they always bring with them. Shop celebrity-loved beauty tools, fitness gear and more.
Everything you need to know about the viral Quencher.
By: Emma Stessman
Here's how the popular gadgets stack up.
These finds are worth the investment.
By: Allie Wise, Madison San Miguel
NewBeauty editor-at-large, Sarah Eggenberger, shares this year's award-winning beauty products.
Birkenstocks are trending thanks to celebrities and TikTokers. Learn more about the brand, including how to shop the viral Birkenstock Bostons, here.
Brands may try, but you can't match these finds.
By: Emma Stessman
Picks start at just $34!
Skorts are trending again! From errands to pickleball, these athletic skorts are loved and tested by our editors. Shop from brands like Alo, Nike and more.
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