Emma Sutton-Williams

Commerce Reporter (Site & Social)

AS SEEN ON

Preston's Summary

Emma Sutton-Williams is a Commerce Reporter at the New York Post. With a keen eye for style, she delves into the beauty and fashion industries, exploring everything from apparel trends to the latest in makeup and skincare, while also offering insights into retail and e-commerce. Emma's work has been featured in notable publications such as Yahoo News, O, The Oprah Magazine, and Us Weekly.

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Geo Focus

New York, United States (Local)

Coverage Attributes:

Beta
Informative: 38 %
Promotional: 36 %
Reviews: 16 %
Listicles: 7 %

Themes Covered:

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Most Recent Topics:

  • Beauty Industry
  • Hair Care Industry
  • Makeup & Skincare
  • Fashion Industry
  • Pets
  • Veterinary

Pitching Insights

Emma's coverage heavily revolves around beauty, fashion, and lifestyle. She seems to favor articles that promote products through promotional deals, gift guides, seasonal content, and reviews.

To effectively reach out to Emma Sutton-Williams consider pitching new and trending beauty products or fashion items for different seasons or occasions. Consider providing exclusive access to discounts or promotions for the products you are promoting as this aligns with her focus on promotional deals and gift guides.

As she covers New York-approved winter essentials in some of her articles,she might be interested in pitches related to trends specific to New York city but it’s not a dominant theme in her coverage.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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