NHL star Jack Hughes, fresh off an Olympic gold medal, and his brothers Quinn and Luke, have become investor-partners in "The Underground," an exclusive private golf society co-founded by Mark Wahlberg. This unique golf community offers members premium, precision-manufactured golf balls and exclusive gear. The Hughes brothers, avid golfers, were drawn to the company's focus on high-performance equipment. The Underground differentiates itself with limited product supply and a members-only model, attracting a high-profile clientele including athletes and celebrities. Membership starts at $2,800 annually, reflecting its exclusive cachet. Wahlberg believes this model represents the future of golf, appealing to a younger, more dynamic audience.
Erik Matuszewski is a Contributor at various prominent outlets. A seasoned sports business writer, he has covered major sporting events and now primarily focuses on golf, the largest pay-to-play sport in the U.S., while also exploring themes in travel, tourism, and real estate. His work has been featured in LINKS Magazine, Forbes, Yahoo Sports Canada, and Golf Digest, among others.











