Esther Shaw

Deputy Personal Finance Editor

Preston's Summary

Esther Shaw is the Deputy Personal Finance Editor, with a focus on national coverage in the United Kingdom. She writes for various publications including The Sun, The Irish Sun, Yahoo News UK, Yahoo News, and Stuff. Esther's articles cover a range of personal finance topics, providing practical tips and advice to help readers save money and make informed financial decisions.

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Geo Focus

United Kingdom (National)

Coverage Attributes:

Beta
How To Guide: 39 %
Promotional Deal: 12 %
Expert Commentary: 10 %
Government Announcement: 9 %
Seasonal: 7 %

Themes Covered:

Most Recent Topics:

  • Pensions
  • Budgeting
  • Home Improvement
  • Energy Saving
  • Financial Guidance
  • Employment Rights

Pitching Insights

Esther’s focus is primarily on personal finance, home improvement, and energy efficiency topics relevant to the United Kingdom. Her coverage often includes practical tips and expert commentary.

To effectively reach out to Esther, consider offering content that provides actionable advice or expert insights within the realm of personal finance, home improvement, energy efficiency, tax tips or business success tailored specifically for a UK audience. Content focused on money-saving tips related to household expenses or strategies for increasing income could be particularly well-received.

Given her emphasis on "how-to" guides and expert commentary in these areas, pitches should aim to provide valuable advice that directly addresses common financial concerns or offers unique perspectives from established industry experts based in the UK.

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