Over one-third of people use brands they don’t trust, and a similar proportion use certain brands ‘in secret to avoid stigma’, according to new global data from Edelman.
Evie Barrett is a journalist at PRWeek UK. She covers a diverse range of topics including publishing and media, business and economics, and arts and entertainment, with a particular focus on corporate sustainability and entrepreneurship. Evie's work has been featured in prominent publications such as Campaign (UK), Management Today, and PRWeek, among others.











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