Faaez Samadi

Ajax has agreed deals with Red Bull and sleeve sponsor Team Rockstars IT as its search continues for a new front-of-shirt sponsor from the 2027-28 season.

SA Rugby has signed a sponsorship deal with US eyewear and lifestyle brand Oakley The deal sees Oakley become ‘Official Eyewear Sponsor’ of all South African national rugby teams. The brand will focus…

Monster Energy has agreed a huge upgrade to its sponsorship of the Big 12, taking on title rights, jersey patches and top-tier branding assets to two of the conference’s biggest sports.

Marketing solutions firm Constant Contact worked with Chelsea Women stars to showcase its products and reach women-led businesses.

The World Surf League has hired The Team to be its exclusive global sponsorship sales agency, with a title sponsor top of the sports marketing agency’s in-tray.

Ralph Lauren has more than doubled its fee to remain ‘Official Outfitter’ of the Wimbledon tennis grand slam and see off strong interest from rivals.

The UK government has called for a total ban on all sponsorships with unlicensed gambling operators from August 2027, in a move that would have significant ramifications for English football.

AB InBev-owned Michelob Ultra partnered with sports bar finder platform Fanzo and soccer media brand Men In Blazers to help fans find places to watch the Fifa World Cup.

Saudi Pro League football club Al-Nassr has signed sponsorship deals with AI firm Humain and Arab cruise line Aroya. Humain takes Al-Nassr’s front-of-shirt asset for the 2026-27 season.

The Ultimate Sevens rugby tournament has signed up another sponsor in Corpay Cross-Border. Corpay will provide its foreign exchange, international payments and risk management services to Ultimate…