Faaez Samadi

AS Roma has agreed a sponsorship with Italian precious metals trader Orodei, which has acquired new training kit inventory.

Rugby Australia has signed a two-year sponsorship with Lion to be the ‘Official Beer’ of the Wallabies. Lion, which owns Australia’s Hahn Brewery, has pouring rights at all Wallabies home matches…

A sponsorship agreement with the EFL is helping accounting software firm Sage to reach small businesses ahead of new tax filing rules. SportBusiness Sponsorship speaks to global sponsorship leader…

Ajax has agreed deals with Red Bull and sleeve sponsor Team Rockstars IT as its search continues for a new front-of-shirt sponsor from the 2027-28 season.

SA Rugby has signed a sponsorship deal with US eyewear and lifestyle brand Oakley The deal sees Oakley become ‘Official Eyewear Sponsor’ of all South African national rugby teams. The brand will focus…

Monster Energy has agreed a huge upgrade to its sponsorship of the Big 12, taking on title rights, jersey patches and top-tier branding assets to two of the conference’s biggest sports.

Marketing solutions firm Constant Contact worked with Chelsea Women stars to showcase its products and reach women-led businesses.

The World Surf League has hired The Team to be its exclusive global sponsorship sales agency, with a title sponsor top of the sports marketing agency’s in-tray.

Ralph Lauren has more than doubled its fee to remain ‘Official Outfitter’ of the Wimbledon tennis grand slam and see off strong interest from rivals.

The UK government has called for a total ban on all sponsorships with unlicensed gambling operators from August 2027, in a move that would have significant ramifications for English football.