Saudi Pro League football club Al-Nassr has signed sponsorship deals with AI firm Humain and Arab cruise line Aroya. Humain takes Al-Nassr’s front-of-shirt asset for the 2026-27 season.
Faaez Samadi is a Freelance Sports Editor at SportBusiness. He specializes in the intersection of sports and business, covering themes such as wealth management, investment strategies, and asset management within the context of competitive sports and the broader hospitality and leisure sectors. Faaez's insights and expertise have been featured in prominent publications including SportBusiness and PRWeek.












