Farley Elliott is the SoCal bureau chief for SFGATE. He covers a diverse range of topics, including food, culture, urban development, and environmental issues in Los Angeles, while also exploring themes related to security and education. His work has been featured in prominent outlets such as Eater, News Nation, and Yahoo News.
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Los Angeles, United States (Local)
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Farley Elliott's coverage is predominantly focused on the local food and beverage scene in Los Angeles and California, with significant attention to restaurant openings, culinary experiences, and related announcements. Given this focus, pitches should highlight unique or noteworthy developments within the local dining scene.
Elliott's interest in private sector announcements suggests a receptiveness to stories about new restaurant openings or changes within the industry. Consider pitching relevant information regarding notable chefs, innovative culinary concepts, or emerging dining trends specific to Los Angeles and California.
Given his strong emphasis on event coverage as well as themes of Food & Beverage and House & Home topics such as restaurants, food trends, interior design innovations for eateries could be of particular interest when reaching out to him.
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By: Farley Elliott
After years of fighting and litigation, a plan comes together.
"People will say, 'This isn't Texas barbecue!' I'm like, thanks for noticing.'
"The soul of Las Vegas has been replaced by corporate greed."
That's on top of the existing 24% service fee.
Take an endless walk through the biggest Chevron gas station in the world.
There are growing calls for transparency and financial safety.
By: Farley Elliott
The giant site's 40 pumps are nearly ready for business.
By: Farley Elliott
Vehicles wait in line at a Costco Wholesale gas station on May 1, 2025, in Simi Valley, Calif. (Kevin Carter/Getty Images)
"Something for a tourist, for a local, someone who's never heard of kalua pig."
"Something for a tourist, for a local, someone who's never heard of kalua pig."
