The end-of-september Auto Torino Show marked the official arrival in Italy of the Dongfeng Group, which, following current practice, is introducing several distinctive sub-brands at once — such as Voyah and Mhero — aimed at the crowded mid- and upper-market SUV segments, with petrol and hybrid models positioned to challenge European best-sellers. The Dongfeng brand itself, however, is tasked with covering the more accessible market tiers, including the demanding B-segment — a challenge even for manufacturers able to offer a strong price-to-content ratio like Chinese automakers.
Filippo Einaudi is an author at Auto&Design and Motor1.com. He covers a range of topics within the automotive industry, including cars, trucks, and manufacturing automation, while also exploring themes related to architecture and planning. His work has been featured in notable publications such as Auto&Design and Motor1.com.












