By: Freya Pratty, Sadia Nowshin
The elusive world of family offices is showing a greater interest in climate tech — but will they go green? This article first appeared in Sifted's Daily newsletter,
Freya Pratty is a reporter for the Financial Times and Sifted, focusing on startups, technology, and the energy sector. With a keen interest in the intersection of finance and sustainability, Freya covers stories on renewable energy, carbon removal, and the impact of technology on various industries. Her reporting provides insights into the world of entrepreneurship and the evolving landscape of finance.
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Freya Pratty's coverage primarily focuses on the intersection of business and technology, with a significant emphasis on European startups and climate tech. She regularly cites data, press releases, and government announcements. To effectively engage her, you should offer insights or expert commentary related to European startup ecosystems, climate tech innovations, or emerging trends in the business and technology sectors within Europe. Additionally, providing data-driven analysis or exclusive access to newsworthy information could capture Freya's interest given her reliance on cited data within her reporting.
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