Gearoid Reidy

World Cup 2026 has shown that the future of football is not in Asia yet, says Gearoid Reidy for Bloomberg Opinion.

Asian teams’ underwhelming World Cup showings have raised questions about the region’s potential, driven by a nascent soccer culture compared to Europe’s more competitive systems.

In the early 2000s Sepp Blatter, the then-head of soccer's governing body FIFA, spoke of where he saw the sport going.

Anyone of a certain generation will remember trading video game cartridges in the schoolyard, an essential part of a hobby where new titles cost more than a month’s allowance.

The next generation might not know the freedom of a game changing hands without corporate permission - but it might not care, says Gearoid Reidy for Bloomberg Opinion.

In a memorable quip during her campaign for election earlier this year, Japan’s Prime Minister Sanae Takaichi promised that she would smash the button marked “growth.” Her strategy now pits that instinct against those who fear the country’s finances may be what gets smashed instead.

Anyone of a certain generation will remember trading video game cartridges in the schoolyard, an essential part of a hobby where new titles cost more than a month's allowance.

IN A memorable quip during her campaign for election earlier this year, Japan's Prime Minister Sanae Takaichi promised that she would smash the button marked “growth”.

Has Japan finally taken the emergency hammer and broken the “strengthen-yen-here” glass?

In a memorable quip during her campaign for election earlier this year, Prime Minister Sanae Takaichi promised that she would smash the button marked “growth.” Her strategy now pits that instinct against those who fear the country's finances may be what gets smashed........