Canada (National)
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Geoff McMaster focuses on scientific and engineering themes, often citing data to support his articles. He covers a wide range of topics including technology, customer service, indigenous people, music education, research, entrepreneurship among others.
Given the variety of topics covered by Geoff McMaster and his reliance on data in his coverage attributes suggests that he may be responsive to pitches from experts with unique insights or access to relevant data supporting their claims within these fields. Additionally, given the local focus on Canada (Alberta & Edmonton), pitches related to local scientific breakthroughs or initiatives within these areas might also be well-received.
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The University of Alberta is fast becoming a global hub for expertise in critical minerals, encompassing the entire “value chain” from exploration and extraction to assembly, end-use products and recycling. Its researchers are international leaders in the extraction of minerals from oilsands waste.
Multimillion-dollar judgments against companies and research showing benefits of “digital detox” suggest we may be at a societal turning point.
By: Geoff Mcmaster
An AI-powered phone app invented by a U of A spinoff company helps users with limited mobility plan routes ahead of time so they can avoid accessibility barriers like construction, elevator and building closures, or snow and ice.
Ife Adebara, who brings her unique expertise to the U of A and the Alberta Machine Intelligence Institute as part of the CIFAR Pan-Canadian AI Strategy, is working to incorporate African languages into large language models and make the tools of AI more accessible to African people.
By: Geoff Mcmaster
Truly loving your job is a state of well-being closer to being in love, with a similar passion, commitment and sense of connection, says a U of A business professor.
By: Geoff McMaster
Francerlândio Macena da Cruz drew on his own experiences to create an app that helps learners overcome overthinking.
Treating industrial machines like teammates can help employees manage uncertainty, stress and performance targets, business researchers find.
By: Geoff McMaster
As powerful generative tools become ubiquitous in classrooms and workplaces, the responsibility for using them ethically remains with humans, say experts.
By: Geoff Mcmaster
U of A conservation scientist Dr. Timm Döbert is embarking on a world-first Race with Nature expedition , cycling 30,000km over nine months from the northern coast of Alaska to the southern tip of Chile, to help reconnect people with nature by emulating migratory birds
As anyone who has gone for a walk to ease a troubled mind knows, there's something about motion that helps process distressing memories. Now, University of Alberta researchers have solid evidence that an innovative psychotherapy is an effective treatment for PTSD. Confronting images of troubling memories while walking on a treadmill shows remarkable promise for recovery, the researchers say.
