George Nguyen

Microsoft Advertising has updated its reporting dashboard to include easier access to recent reports, real-time report previews as well as formatting options and shortcuts. The new reporting dashboard is aimed at streamlining workflows by making reports easier to customize and access.

Google Ads Editor version 2.0 is now available. This version includes support for Performance Max campaigns, shared audiences, custom actions and action triggers, conversion goals and more.

Google will deprecate Universal Analytics next year. Universal Analytics properties will stop processing new hits on July 1, 2023, and Universal Analytics 360 properties will stop processing hits on October 1, 2023.

Google is expanding its free hotel booking links to show on Search and Maps. The company is also adding reporting capabilities, support for hotel rates in Google Business Profiles and rolling out Local Posts to hotels.

Microsoft Advertising has expanded Automotive Ads placements and rolled out the open beta to all advertisers globally. More placements may help businesses like car dealerships get in front of more potential customers.

Google has launched a Search Ads 360 for Google Analytics 4. The integration may help contextualize data to enable time savings as well as more efficient campaigns.

Microsoft Bing’s search results for queries related to the conflict in Ukraine show an Opinions section and two timelines. The Opinions section contextualizes news-related listings for users, which may help reduce misinformation.

Users will have to adopt Google Analytics 4 which doesn't rely on cookies

Russia-based brands will not be able to use Google to reach Russian audiences or audiences worldwide.

For small business owners, SEO is always a calculus between the amount of time and resources available to invest and the perceived ROI.