By: Gerard Palmer
To capture and engage audiences in this highly competitive landscape, marketing managers, community managers, and data & insights teams must work together to evolve smarter content strategies. 2024 ushered AI into the mainstream with many marketers beginning to explore the potential for these new technologies, but as we move into 2025, we expect to see AI become part of the ‘business as usual' toolset community leaders use to understand their communities and create content that is relevant and personalised to their experience of the title.