Giles Blair

Giles Blair's coverage primarily revolves around local Scottish brands, convenience retail, and specific product promotions. Given the high percentage of press releases and promotional deals in his articles, Giles may respond well to pitches related to new product launches, marketing campaigns from Scottish companies, or initiatives that align with the local flavor and preferences.

Given the focus on food & beverage, targeting him with unique stories about Scottish flavors or industry trends could be effective. Additionally, as he covers vaping extensively along with regulatory announcements in this space, experts in public health policies or individuals involved in tobacco control advocacy might find success pitching relevant insights to Giles.