The rise of Amplify ETFs is one of the more interesting stories in the U.S. ETF industry. Although it only launched its first ETF under that brand in 2016, its founder, Christian Magoon, was a well-known figure in the ETF space long before that. He held roles at First Trust and Claymore Securities (later Guggenheim Securities) before going out on his own as a consultant in 2010.
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