Heidi Scrimgeour

Ecommerce Editor

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Preston's Summary

Heidi Scrimgeour is an Ecommerce Editor at a leading publication. With nearly 20 years of experience, she specializes in lifestyle journalism, focusing on consumer content such as buying guides and reviews, particularly in the beauty and fashion sectors. Heidi's work has been featured in Woman & Home, MSN, Goodtoknow, Yahoo News UK, AOL UK, and The Guardian.

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Coverage Attributes:

Beta
Reviews: 21 %
Informative: 17 %
Promotional: 16 %
Opinion: 13 %
Listicles: 9 %

Themes Covered:

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Most Recent Topics:

  • Hair
  • Beauty Industry
  • Hair Care Industry

Pitching Insights

Heidi Scrimgeour's articles predominantly focus on promotional deals, reviews, and gift guides for products related to house & home and parenting. Her coverage is heavily concentrated on Black Friday deals, baby products, toy reviews, car seats, and other parenting items.

If you are in the industry of house & home or parenting products or services and have promotions or new product launches around Black Friday deals or seasonal gift guides that align with her coverage themes, Heidi would likely be interested in hearing from you. Additionally, if you can provide expert insights into trends within these sectors or offer exclusive access to upcoming promotions relevant to her coverage topics then it could be worth reaching out to her.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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