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Helen Knapman
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Helen Knapman

Digital Deputy Consumer Editor

AS SEEN ON
The Sun

Preston's Summary

Helen Knapman is a Digital Deputy Consumer Editor at MoneySavingExpert.com. With nearly a decade of experience in personal finance journalism, she focuses on topics such as international trade and trade laws, drawing from her previous roles at The Sun and Moneywise. Helen has been recognized as the Personal Finance Journalist of the Year in 2019 and has been featured in The Scottish Sun, The US Sun, and The Sun.

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Geo Focus

United Kingdom (National)

Coverage Attributes:

Beta
Informative: 65 %
Reviews: 19 %
Data Driven: 7 %
Listicles: 3 %
Interviews Q&as: 3 %

Themes Covered:

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Most Recent Topics:

  • International Trade
  • Trade Laws

Pitching Insights

Helen Knapman's coverage primarily revolves around business-related topics, with a specific focus on retail and online shopping. The themes of her articles indicate that she is likely to be interested in government announcements related to business operations, particularly those affecting the retail sector such as store closures and job losses.

Given the nature of her article titles, Helen may be receptive to pitches offering expert insights or commentary on government policies impacting businesses, particularly those relevant to retail and employment rights. Pitches providing guidance for consumers navigating issues like refunds, cancellations, or purchasing decisions related to online shopping could also resonate well with her coverage.

Since Helen's geographic focus is not specified but many of her articles are UK-centric (e.g., M&S stores closing), consider tailoring pitches with a UK angle unless there are broader implications applicable across regions.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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