Helena Madden

Senior Editor

Preston's Summary

Helena Madden is a Senior Editor at Martha Stewart Living Omnimedia. With nearly a decade of experience in luxury lifestyle and home design journalism, she covers a diverse range of topics including interior design, sustainable agriculture, and organic farming, while also delving into architecture and real estate. Helena's work has been featured in prominent publications such as Robb Report, Yahoo News UK, and ELLE Decor.

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Coverage Attributes:

Beta
Informative: 50 %
Listicles: 21 %
Interviews Q&as: 7 %
Promotional: 7 %
Reviews: 5 %

Themes Covered:

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Most Recent Topics:

  • Home & Garden
  • Horticulture
  • Interior Design
  • House Design
  • Sustainable Agriculture
  • Organic Farming

Pitching Insights

Helena's coverage primarily focuses on house & home, design, and deals & promotions. She would likely be interested in pitches that align with her focus on interior design, home decor, and luxury items.

Given the prevalence of promotional deal and gift guide content in her articles, Helena may respond well to pitches related to new product launches or exclusive offers within the house & home or design space.

Additionally, seasonal content is a significant portion of her coverage attributes which indicates an interest in holiday decor trends. Pitches featuring unique or trending holiday decorations could resonate well with Helena Madden.

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