By: Holly Alvarado, Peter Larsen
By midday at Daisy Chain Fields , the music was only part of the draw to the festival on Saturday, Aug. 29.
Holly Alvarado is a Festivals & Events reporter for the Southern California News Group. With a passion for music and festivals, she covers a wide range of topics including concerts, entertainment news, and nightlife, while also delving into the music business and various genres. Holly's work has been featured in numerous publications, including the St. Paul Pioneer Press and The San Diego Union-Tribune.
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Indio, United States (Local)


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Holly Alvarado’s coverage indicates a strong focus on event coverage within the entertainment industry, particularly music festivals and concerts in Southern California. She also covers private sector announcements related to these events.
Given her emphasis on local events and specific performances, Holly would likely be interested in receiving pitches that offer exclusive access to artists or behind-the-scenes insights into upcoming music festivals or concerts taking place in Southern California. Pitches could include interviews with performers, organizers, or unique stories about the events themselves.
As she primarily focuses on Southern California's entertainment scene, relevant pitches should align with this geographic area for increased relevance. Additionally, given her interest in New Year's Eve events as indicated by "ALTer Ego set times," providing insights into upcoming holiday-themed shows may resonate well with Holly's coverage preferences.
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