Holly Alvarado is a Festivals & Events Reporter at the Southern California News Group. With a passion for music and festival culture, she covers a wide range of topics including concerts, entertainment news, and consumer events, while also delving into arts and culture. Holly has been featured in numerous publications such as The Baltimore Sun, Los Angeles Daily News, and The San Diego Union-Tribune.
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Indio, United States (Local)
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Holly Alvarado’s coverage indicates a strong focus on event coverage within the entertainment industry, particularly music festivals and concerts in Southern California. She also covers private sector announcements related to these events.
Given her emphasis on local events and specific performances, Holly would likely be interested in receiving pitches that offer exclusive access to artists or behind-the-scenes insights into upcoming music festivals or concerts taking place in Southern California. Pitches could include interviews with performers, organizers, or unique stories about the events themselves.
As she primarily focuses on Southern California's entertainment scene, relevant pitches should align with this geographic area for increased relevance. Additionally, given her interest in New Year's Eve events as indicated by "ALTer Ego set times," providing insights into upcoming holiday-themed shows may resonate well with Holly's coverage preferences.
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By: Holly Alvarado
Parke, who has served as general manager of the stations since 1989, announced he will step down on July 24, capping a broadcasting career that spanned more than 45 years and helped shape commercial radio across Southern California.
The OC Fair returns this summer with a full slate of concerts at the Pacific Amphitheatre and The Hangar , bringing country stars, rock icons, hip-hop artists, comedians and tribute acts to Costa Mesa.
Here’s the full lineup of concerts coming to the Pacific Amphitheatre and The Hangar this summer.
By: Holly Alvarado
Street Food Cinema is adding new attractions to its 15th anniversary season, including drone shows, celebrity appearances and additional movie screenings at venues across Los Angeles.
By: Holly Alvarado
Parking at the festival was a nightmare last year. This year, we've got you covered.
By: Holly Alvarado
Parking at the festival was a nightmare last year. This year, we’ve got you covered.
By: Holly Alvarado
As thousands of fans gather along the Long Beach waterfront later this month, they'll find a festival still rooted in discovery, community and loud guitars. They'll also find more women helping shape that community than ever before — as artists, managers, photographers, crew members and industry leaders.
By: Holly Alvarado
The two-day event marks the first major music festival on Santa Monica Beach and will feature performances from Jack White, Khruangbin, Sublime and more.
By: Holly Alvarado
Getting your Trinity Audio player ready... Organizers of the Same Same But Different Festival have announced the return of Nakey Island, a
By: Holly Alvarado
Organizers of the Same Same But Different Festival have announced the return of Nakey Island, a private, boat-access-only experience that will once again operate as a festival within the festival at Lake Perris this fall.
