Iain Payten

Senior Sports Writer

Preston's Summary

Iain Payten is a Senior Sports Writer, specializing in local sports coverage in Australia. He writes for prominent publications such as The Age, The Sydney Morning Herald, and Brisbane Times, and his work has also been featured in WAtoday, Stuff, and Waikato Times. With a keen focus on rugby and cricket, Iain provides insightful analysis, in-depth reporting, and engaging storytelling in his articles.

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Geo Focus

Australia (National)

Coverage Attributes:

Beta
Event Coverage: 39 %
Government Announcement: 12 %
Announcement: 10 %
Expert Commentary: 10 %
Evolving Stories: 5 %

Themes Covered:

Most Recent Topics:

  • Rugby
  • Rugby Australia
  • Wallabies
  • Super Rugby
  • Player Injuries
  • Coaching Changes

Pitching Insights

Iain Payten's coverage is predominantly focused on local Australian sports, particularly rugby and cricket, with a mix of event coverage, expert commentary, and government announcements. For effective outreach to Iain, consider providing insights or interviews related to ongoing sporting events in Australia or significant developments within the country's rugby and cricket scenes.

Given the focus on local content, pitches should emphasize relevance to the Australian audience when offering stories or experts for potential coverage. Additionally, highlighting connections to prominent figures such as Eddie Jones could enhance the appeal of your pitch.

Remember that Iain's geographic focus is primarily local (Australia), so tailoring pitches to reflect this would likely increase their impact.

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