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Iain Payten
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Iain Payten

Sports Writer

AS SEEN ON
The Sydney Morning Herald, The Age, Brisbane Times, WAtoday, Stuff

Preston's Summary

Iain Payten is a senior sports reporter for The Sydney Morning Herald. He covers a wide range of topics within the sports realm, including individual and team sports, competitive sports, and the business of sports, while also delving into international sports leagues and major tournaments. Iain's work has been featured in various publications, including Stuff, Waikato Times, MSN, Brisbane Times, Irish Examiner, The Post, WAtoday, and The Age.

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Geo Focus

Australia (National)

Coverage Attributes:

Beta
Informative: 62 %
Events: 12 %
Opinion: 7 %
Interviews Q&as: 6 %
Data Driven: 4 %

Themes Covered:

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Most Recent Topics:

  • Individual Sports
  • Sports Disciplines
  • Team Sports
  • International Sports Leagues & Federations
  • Major League Sports
  • Sports Tournaments

Pitching Insights

Iain Payten's coverage is predominantly focused on local Australian sports, particularly rugby and cricket, with a mix of event coverage, expert commentary, and government announcements. For effective outreach to Iain, consider providing insights or interviews related to ongoing sporting events in Australia or significant developments within the country's rugby and cricket scenes.

Given the focus on local content, pitches should emphasize relevance to the Australian audience when offering stories or experts for potential coverage. Additionally, highlighting connections to prominent figures such as Eddie Jones could enhance the appeal of your pitch.

Remember that Iain's geographic focus is primarily local (Australia), so tailoring pitches to reflect this would likely increase their impact.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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