Ian Valentino

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A new industry audit has highlighted a substantial gap between spending on celebrity marketing and responsible gambling initiatives across the U.S. gambling sector. According to research conducted by communications firm 5W, gambling operators spent an estimated $520 million on celebrity and athlete partnerships during 2025, compared with approximately $60 million allocated to responsible gambling programs and communications.

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Iowa retail sports betting surged in June 2026 while online wagering declined, marking an unusual shift in how bettors placed their wagers....

Conor McGregor's injury-shortened UFC 329 return produced a major sportsbook win as bettors heavily backed the Irish star....

Illinois sports betting handle fell 10.2% in May despite steady revenue, marking the state's fourth year-over-year decline of 2026....

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Maryland sportsbooks set a June wagering record in 2026, helping drive fiscal year handle to $6.91 billion and state contributions to $132.3 million....

North Carolina sports betting handle rose 36.1% in June as the Carolina Hurricanes' Stanley Cup run helped drive nearly $590 million in wagers....

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