Imran Yusuf is the Executive Editor at SportBusiness. He specializes in sports, sports business, and sports marketing, with additional insights into telecom transportation and mobility. Imran's work has been featured in SportBusiness, highlighting his expertise in the intersection of sports and industry trends.
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Imran Yusuf's coverage predominantly focuses on sports, particularly sports broadcasting and television rights. His articles mainly consist of press releases and private sector announcements within the realm of sports media rights deals.
For effective outreach, consider offering exclusive insights or analysis related to major sports media rights deals, especially those concerning cricket, NBA, and FIFA World Cup. Given his focus on these specific topics, pitches should provide in-depth analysis or insider information about upcoming broadcasting deals or changes in existing agreements within these areas.
Considering Imran's emphasis on private sector announcements and press releases related to sports media rights, he may be interested in receiving news from relevant companies regarding their latest developments or partnerships within this domain.
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Fifa is expected to finalise a deal with media group Zee Entertainment Enterprises for exclusive rights in India to the 2026 World Cup, SportBusiness understands.
Fifa has all-but finished its protracted World Cup sales process in Asia, ending up with a respectable result given the pan-regional downturn in rights fees and specific headwinds present in almost…
Euan Smith has stepped down from his position as group CEO at Malaysian pay-television broadcaster Astro. Smith joined Astro in April 2020 as group COO and CEO of TV, becoming GCEO in February 2023.
The European Broadcasting Union will distribute its free platform Eurovision Sport on a FAST (free ad-supported streaming television) channel in the UK. The launch marks the first time the EBU has…
CazéTV, the Brazilian streamer, has rounded out its European club football offering by securing rights to one English Premier League match per week from next season. The deal follows last month’s…
YouTube will show all matches live from the 2026 ICC Women’s T20 World Cup in a number of markets, including Nepal, Germany, the Netherlands and Japan. The ICC’s YouTube channel…
Optus has signed a three-year deal with the NBL and WNBL, marking the Australian telco’s first significant investment in Australian basketball. Optus will be the ‘Official Telco Partner’ of the…
Welsh-language broadcaster S4C has been named as an official broadcaster of the Glasgow 2026 Commonwealth Games, delivering live coverage of the event for the first time.
Pay-television broadcaster JTBC, the rights-holder in South Korea for the 2026 Fifa World Cup, has defaulted on a debt payment along with four other companies also owned by the JoongAng Group.
The Football Association of Thailand has resolved a decade-long legal dispute with media company Siam Sport Syndicate – and in doing so has handed True Corporation media rights to the Thai national…
