Isa Muhammad is a MENA Reporter at PocketGamer.biz, where he leads the team’s coverage of the gaming industry across the Middle East and Africa. With over six years in games media, he delves into topics such as video games, mobile apps, and the intersection of technology and business. Isa's work has been featured in Naija Nerds, VideoGamer, and Blueprint Newspapers.
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Isa's coverage mainly focuses on gaming, particularly mobile gaming and game development. The majority of the articles are press releases with some how-to guides and citations of data.
Given Isa's focus on the gaming industry, he would likely be interested in pitches related to new developments in mobile games, game updates, or innovations in the field of game development. Pitches that can provide unique insights into trends or data-driven analysis within the mobile gaming sector could also appeal to him.
Considering his coverage attributes, he may be open to receiving press releases about upcoming games or major updates for existing ones. Additionally, offering data-backed analysis related to popular topics such as Call of Duty: Modern Warfare 3 could capture his attention effectively.
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By: Isa Muhammad
The Traitors: Anywhere is an officially licensed social deduction game launching in the UK and Ireland in 2026.
Hill Climb Racing 3 has expanded its soft launch and is now available in Germany via Google Play. The game focuses on real-time multiplayer racing with player interaction during races.
Adidas and Brawl Stars have launched a multi-phase collaboration spanning gaming, fashion and live events.
Four institutions received their first-ever BAFTA Student Awards finalist nominations. Women make up 21 of the 31 students listed.
By: Isa Muhammad
Hugo Obi argued that AI should be viewed as a tool that amplifies creativity rather than a threat to creative jobs.
Michelle Van der Wilk-Rouhof steps down as Newzoo CEO after nearly six years. Her tenure centred on expanded data sources, stronger modelling and a scalable market intelligence platform.
By: Isa Muhammad
62% of publishers believe they are behind competitors on D2C adoption, while only 14% see themselves as innovators.
By: Isa Muhammad
The company is reassessing investments as it balances games industry challenges with growing AI ambitions.
By: Isa Muhammad
Veterans of Playtika, Amazon and Skai founded the startup. Kinoa aims to automate liveops, retention and monetisation using AI agents.
By: Isa Muhammad
Nigeria will send its first-ever game developer delegation to Gamescom 2026, marking the country's debut booth at the event.
