Isabella Ross

Digital Lead and Journalist

Preston's Summary

Isabella Ross is a Digital Lead and Journalist at ABC News Sydney. She has covered a range of topics including news, features, and domestic violence across both print and online platforms. Isabella's work has been featured in The Irish Sun, MSN, Australian Broadcasting Corporation (ABC), World Wealth Journal, and Mamamia.

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Geo Focus

Sydney, Australia (Local)

Coverage Attributes:

Beta
Informative: 55 %
Data Driven: 12 %
Interviews Q&as: 11 %
Evolving Stories: 4 %
Breaking News: 4 %

Themes Covered:

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Most Recent Topics:

  • Commercial Real Estate
  • Housing Market
  • Public Policy
  • Residential Real Estate
  • Consumer Health

Pitching Insights

Isabella Ross's coverage is diverse, with a focus on family & relationships and entertainment news. She has a keen interest in stories related to crime, fashion, haunted houses, celebrity feuds, travel, health, relationships and women's issues.

Given her coverage attributes of expert commentary and evolving stories as well as the topics she covers such as legal cases and domestic violence among others; Isabella may be interested in pitches offering expert insights into evolving legal cases or providing perspectives on sensitive social issues including domestic violence.

As Isabella focuses locally on Australia but also covers international celebrity news and paranormal activities like haunted houses; consider tailoring your pitch to local Australian themes while still keeping an eye out for opportunities that have broader appeal within the realm of her other covered topics.

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