Jaskeet Briah, deputy editor, COVER, speaks to industry experts about the uptake of value-added services (VAS) among young customers and how to navigate the advice process to meet this demand.
Jaskeet Briah is a Senior Reporter at Cover Magazine. She specializes in health and wellness, finance, and insurance, focusing on topics such as consumer health, mental health, employee benefits, and retirement planning. Jaskeet's work has been featured in Professional Adviser, Cover Magazine, and Investment Week.














