By: Jaskeet Briah
LV= paid out £151.7m in protection claims in 2025, with the provider paying 95% of all individual claims.


Jaskeet Briah is a Senior Reporter at Cover Magazine. She specializes in health and wellness, finance, and insurance, focusing on topics such as consumer health, mental health, employee benefits, and retirement planning. Jaskeet's work has been featured in Professional Adviser, Cover Magazine, and Investment Week.
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United Kingdom (National)


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Jaskeet's coverage predominantly revolves around the insurance and financial services industry, with a focus on press releases and data citations. If you're looking to reach out effectively, consider providing newsworthy data or insights into the insurance industry trends, particularly related to protection products and financial advice.
Given Jaskeet's focus on private sector announcements and cited data, pitches offering exclusive access to relevant statistics or expert analysis of current market trends within the insurance and financial services industry may be well received.
Though there is no specific geographic focus mentioned for Jaskeet's coverage, given the nature of the topics covered (insurance, acquisitions), it would still be beneficial if your pitch includes information that has relevance across different regions or countries in order to maximize its appeal.
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