Jason Barrett

"The Big 12 may look back at this deal as necessary survival in a restructured college athletics landscape. Or it may look back at it as the moment it decided an energy drink was worth more than its soul."

"The Big 12 may look back at this deal as necessary survival in a restructured college athletics landscape. Or it may look back at it as the moment it decided an energy drink was worth more than its soul." The post The Big 12 Didn’t Land a Monster Deal — It Sold Its Soul for Peanuts appeared first on Barrett Media.

"If you log on to our YouTube channel, search 2026 Barrett Media Audio Summit under our videos followed by the name of each session."

"The industry needs people with talent and passion who are focused on solutions, not individuals stealing paychecks, doing damage from the inside out."

"The syndicated version extended the show's reach beyond NFL Network to streaming and local broadcast audiences."

“Too many personalities, programmers, managers, and executives view the audience as data.”

"ESPN is exceptional in so many areas that when the company makes a rash of mistakes handling personnel matters it's surprising."

"Nobody in the sports media business who values the truth should feel good about reporters failing to report the Kyle Shanahan or LeBron James stories in real time."

"The point of creating and distributing content is to serve it to an audience that values it, and connect partners to it who can grow their businesses by being associated with it."

"When markets endure damage like this repeatedly, executives have to look closer at what's going on and set things right."