Garcia Hand Picked, the cannabis brand built by Jerry Garcia's family, is returning to California on June 5 after pulling out of the state years ago. It's coming back to a market gutted by price compression and oversupply, betting on the small sun-grown farms getting squeezed hardest. In an exclusive interview, the brand's team told High Times why now, why craft, and what coming home really means.
Javier Hasse is a Strategic Advisor in the cannabis industry at El Planteo. He specializes in the areas of cannabis and psychedelics, with a focus on cannabis business, regulation, and consumer interests, often intersecting with arts and entertainment. Javier's work has been featured in prominent publications such as Yahoo Finance, Forbes, and High Times, among others.















