Jayne Mountford is a Fashion Trend Journalist at FashionUnited. She specializes in beauty and fashion, apparel design, and the intersection of the fashion and film industries, exploring themes of luxury goods and arts and entertainment. Jayne's insights and expertise have been featured in FashionUnited.
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Jayne Mountford's focus is on the local fashion scene in Sao Paulo, with a concentration on beauty and fashion. Her coverage includes runway shows, models, color trends, and seasonal guides. When reaching out to her, consider providing insights into upcoming local events such as Sao Paulo Fashion Week or emerging fashion trends specific to the region.
If you have expertise in analyzing or predicting local fashion trends in Sao Paulo or can provide insider knowledge about the regional fashion industry, your pitch may be well-received by Jayne. Additionally, if you are involved with organizing or participating in local fashion events within Brazil or particularly in Sao Paulo and have unique perspectives to offer about these events, this could capture Jayne’s interest.
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With higher profit margins than apparel and broader customer appeal, handbags play a pivotal role in shaping seasonal assortments and driving sales.
Navigating an increasingly uncertain climate, for Resort 27, designers prioritized investment dressing with timeless pieces like classic, Chanel-style bouclé suits.
By: Jayne Mountford
While Haute Couture is celebrated for fashion's most theatrical and spectacular creations, attendees on the streets outside last week's edition, showcased their own stunning style.
This article outlines key fabric, print, and pattern trends for Resort 27 collections, including bouclé, knitwear, landscape prints, plaids, abstract designs...
By: Jayne Mountford
The SS27 menswear collections showcase a vibrant reinterpretation of preppy styles, moving away from luxury activewear towards a blend of relaxed American and classic European tailoring.
Street style from attendees at Haute Couture FW26 shows, including Balenciaga, Schiaparelli, and Chanel, is presented.
By: Jayne Mountford
Key trends from the Spring/Summer 2027 menswear shows highlight the evolving role of bags, moving beyond accessories to become central to collections.
An overview of men's SS27 bag trends, including summer totes, puffy silhouettes, drawstring closures, briefcases, fold-over clutches, and top-handled totes.
The Spring/Summer 2027 menswear collections highlight the enduring trend of head-to-toe denim ensembles, showcasing diverse interpretations from various designers.
An overview of the men's double denim trend for SS27, featuring runway looks from Prada, Sacai, Saul Nash, and other designers.
