Jenny Jin

Despite over a decade of testing products under my belt, I still get a flutter of excitement around new launches —and even I can't resist the pull of pretty packaging.

An SPF serum, a lip balm that actually lasts, and a hair oil approved by BTS's Jimin

The K-beauty skincare and makeup products that Korean beauty experts are actually using, including an SPF serum, a lip balm that actually lasts, and a hair oil approved by BTS’s Jimin.

Reporting from Seoul, our resident K-beauty expert shares an insider's guide to shopping at Olive Young, one of Korea's biggest beauty retailers. Here are the best Korean skincare and makeup products to try.

As a Korean American fan, this criticism feels deeply familiar and deeply unfair. “ BTS is not K-Pop anymore,” declared a friend.

Early life is essential for establishing memory T cells, which rapidly populate mucosal sites during infancy, although these nascent memory T cells are less protective than their adult counterparts. Here we used single-cell RNA sequencing of resting and CD3+CD28 antibody-stimulated T cells from lymphoid and mucosal tissues of infant (2–9 months) and adult (40–63 years) organ donors to investigate age-dependent mechanisms for functional regulation of human memory T cells. Infant CCL5

A K-beauty expert living in Seoul tested Dr. Reju-All’s viral PDRN Relief Cream for two months — and found it to be worth the hype. Read her review here.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here. You can learn more about that process here. Yahoo Inc. may earn commission or revenue on some items through the links below. Read the original article on Purewow . As a Korean-American beauty editor with more than 10 years of experience in the industry, I’ve always been intrigued by the skincare scene in Seoul . After all, it’s one of the largest beauty meccas in the world, known for being ahead of the curve with their research, ingredients and innovative textures in haircare, skincare *and* makeup . Since there’s a dizzying array of options to choose from, I’ve put together this very streamlined guide to just eight of the best Korean skincare brands I’ve tried and loved throughout the years, from buzzy sunscreens to hydrating toner pads . (Another thing: Everything listed is widely available here in the States without having to pay extra shipping fees.) Want to know which buzzy products are *really* worth buying? Sign up for our shopping newsletter to uncover our favorite finds. 1. ROUND LAB ROUND LAB Inspired by natural resources native to the Korean Peninsula, ROUND LAB uses local ingredients in everything. From the brand’s bestselling 1025 Dokdo line, which is formulated with mineral-rich sea water from the Ulleungdo and Dokdo islands to the moisturizing Birch Juice line that’s enriched with silver birch sap from Inje county, all of the products are rich in nutrients and natural minerals. (My personal favorite is their Birch Juice Sunscreen, which I’ve written about at length for being incredibly moisturizing.) SHOP THE BRAND 2. Sulwhasoo Sulwhasoo Sulwhasoo is a heritage brand that’s been around for over 50 years and beloved by my very discerning mom and aunts in Korea. (It should be noted that these women are all in their 60s and 70s and have impressively smooth skin that can be at least partially attributed to their skincare regimens, which include Sulwhasoo.) The brand uses ginseng in their products because it’s a potent multi-tasker that does everything from strengthen your moisture barrier to brighten your skin. Shop the brand 3. Mediheal Mediheal Developed by a team of top dermatologists and aestheticians, Mediheal is South Korea’s number one sheet mask brand, a title they’ve steadfastly held onto for years now because of their efficacy, relative affordability and wide-ranging offerings for varying skin concerns. From collagen masks and vitamin C masks, I’ve tried them all , but the Tea Tree Essential Mask is my current MVP, as I find myself in a season of breakouts. SHOP THE BRAND 4. Aestura Amazon While visiting Korea, I kept hearing about this brand and how good it was for calming inflamed skin. First launched in 1982 with a mission to create effective, science-led products for sensitive skin , it has since become a top selling brand at Olive Young (aka Korean Sephora), winning numerous awards throughout its 40-plus years on the market. Thankfully for us, Aestura is now available through Amazon, where I ordered their ATOBARRIER365 Cream to help me through a rough patch of dermatitis last winter. shop the brand 5. Dr. Jart+ Dr. Jart+ I will always have a soft spot for Dr. Jart because it was the first Korean skincare brand I remember really falling in love with as a bright-eyed beauty assistant in my 20s. The brand is known for their innovative, science-backed ingredients and the packaging is always eye-catching, though slightly odd at times (in the case of the Cryo rubber masks). This all makes perfect sense when you find out that Dr. Jart stands for “doctor joins art.” Per the brand, they “take skincare’s best ingredients and innovations (that’s the Dr.) and join them with artful experiences to create high-performance derma skincare with a playful twist that brings a smile to your face.” Mission accomplished, team Jart. shop the brand 6. d'Alba Amazon Not gonna lie, I initially thought d’Alba was a European brand because of the way it was marketed, but it is, in fact, a Korean skincare brand. The main ingredient that’s touted throughout the line is white truffles extracted from Piedmont, Italy. Apparently, these truffles are very rare and loaded with antioxidants, vitamins and minerals that supercharge your skin with moisture. Shop the brand 7. Illiyoon Illiyoon If you’re looking for a family-friendly skincare brand that everyone from your toddler to your grandmother can use, Illiyoon is a safe bet. Dermatologist-tested to be gentle enough for even the most delicate skin, this Korean skincare brand is centered around ceramides that are derived from black beans and then encapsulated to offer a cosmetically elegant moisture boost both in and out of the shower. shop the brand 8. Anua Anua If you’re on SkinTok, you’ve likely come across Anua. The viral skincare brand has become quite popular on the social platform for their cleansing oil , which has sold over 90,000 bottles on Amazon in the last month alone. Infused with heartleaf , an anti-inflammatory botanical that’s grown and harvested in Korea, their products have a well-earned reputation for soothing easily flushed or irritated skin. I’m especially a fan of their toner, which is refreshingly lightweight, yet hydrating. shop the brand 9. Celimax Celimax Celimax built its reputation on a pretty refreshing philosophy: simply listen to real customers and make products that actually work. Since launching in 2019, the brand has collected feedback from more than 60,000 users and uses those insights to develop targeted formulas backed by clinical research. I love that their approach is practical and ingredient-driven, blending effective actives with skin-barrier-friendly formulas. In a category that’s trend-chasing, celimax is grounded and refreshingly honest. shop the brand 10. Beauty of Joseon In the crowded world of K-beauty, where every other product promises poreless, glazed-donut skin, Beauty of Joseon⁠ actually stands out. I love how it blends traditional Korean ingredients like ginseng and rice with lab-backed actives such as retinal, niacinamide and hyaluronic acid. The formulas are effective and far less expensive than their price tags suggest. shop the brand 11. Laneige Laniege Laneige⁠ is one of the OG K-beauty brands that helped make hydration-centric skincare mainstream in the U.S., and there’s a reason it has stayed relevant. Founded in 1994, the brand has built its identity around water science, creating formulas designed to hydrate, strengthen the skin barrier and boost radiance. I appreciate that Laneige consistently makes skincare feel both effective and backed by research. shop the brand The 13 Best Korean Sunscreens (Plus, What Sets Them Apart from the Rest of the Pack) Why You Should Trust Us PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.

Few skincare ingredients have attracted the level of global attention that PDRN has in recent years.

Hours before BTS kicked off the first night of their Permission to Dance on Stage concert series in Los Angeles, fans had already turned the space outside SoFi Stadium into a celebration.