By: Jessica Binns
Once considered a niche destination for denim aficionados, Kojima is now enjoying a moment of renewed visibility. The coastal city, long known as the birthplace and bedrock of Japanese jeans, is churning out more denim than ever, thanks in part to the post-covid rise in e-commerce and international collaborations. But the real story lies in the streets: who's keeping the legacy alive, what's changing, and what Kojima's future might look like.
















