Jessica M. Pasko

Jessica M. Pasko takes the pulse of Santa Cruz County tourism ahead of the crucial summer visitor season, notes another local unionization effort and relays names, dates and numbers to know from the county business scene.

In her weekly look at local business, Jessica M. Pasko examines the effects of downtown Santa Cruz's vibrancy ordinance, notes a continued population decline in the city and passes along numbers, names and dates to know.

This week in local business, Jessica M. Pasko has the latest on a proposed mixed-use development in downtown Santa Cruz, a seismic development for South County apple growers and names, numbers and dates to know.

With the Murray Street Bridge set to be closed through September, business owners and community leaders have plans to bring visitors to the neighborhoods around the Santa Cruz Harbor this summer. Jessica M. Pasko's weekly look at local business also includes updates on a project to connect four regional airports, including Watsonville's; legal jabs between air mobility rivals; and plenty more names, numbers and dates to know.

In her weekly look at local business, Jessica M. Pasko notes highlights for Climatize and the Santa Cruz Warriors, what South County farmers are hearing in the wake of bad news from Martinelli's and plenty more comings, goings and dates to know.

A proposed new policy regarding leases of city-owned property has the owner of Capitola Boat & Bait worried her business could be priced off the wharf, Jessica M. Pasko reports in her weekly column.

Jessica M. Pasko crunches the latest county jobs numbers, notes Bookie's Pizza's impending move to a new Pacific Avenue development and highlights other local comings and goings in her latest business roundup.

Berry giant Driscoll's is facing multiple legal challenges, including consumer lawsuits alleging "forever chemicals" and pesticide cover-ups, while simultaneously suing a mobile app startup for spreading false claims. The Watsonville-based company denies the allegations of misconduct, affirming its commitment to food safety and regulatory standards.

A trio of lawsuits for a Watsonville berry giant, compounding woes for apple farmers in South County and beyond and numbers, names and dates to know – Jessica M. Pasko has it covered in her weekly survey of the Santa Cruz County business scene.

Shawn Peterson takes over for Karen Delaney at a powerhouse local nonprofit, a revival for a Soquel institution and names, numbers and dates to know – Jessica M. Pasko runs it all down in her weekly survey of Santa Cruz County business.