Jessica M. Pasko is a journalist at Lookout Local. With nearly two decades of experience, she has covered a diverse range of topics, including business and economics, travel and tourism, and the fashion industry, with a particular focus on entrepreneurship and corporate finance. Jessica's work has also appeared in various local, regional, and national publications, showcasing her versatility across multiple themes and beats.
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Santa Cruz, United States (Local)
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Jessica M. Pasko focuses her coverage on local business and economic issues in Santa Cruz County, with a strong emphasis on government announcements, expert commentary, and press releases. To effectively reach out to Jessica for potential coverage or interviews, consider providing insights related to the local business landscape in Santa Cruz County. This can include topics such as economic inequality within the region, retail developments, tourism initiatives, and agricultural trends.
Experts who can provide valuable commentary on local business activities or contribute relevant data about the economy of Santa Cruz County would likely capture Jessica's attention. Additionally, individuals involved in notable announcements from businesses or government entities within this area may be of interest to her.
Given her focus on this specific geographic location and its surrounding areas, pitches should highlight their relevance to Santa Cruz County specifically rather than broader national or international implications.
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By: Jessica M. Pasko
While 2025 saw many beloved businesses shutter, the year also welcomed many new ones, from retailers to restaurants, entertainment to fitness, all helping shape that uniqueness that is the Santa Cruz County business economy. As we close out the final day of the year, here’s a glance at some of the businesses we gained.
By: Jessica M. Pasko
State efforts to create special aerial pathways among the airports in Watsonville, Salinas, Marina and Hollister could get off the ground as soon as the end of January, Jessica M. Pasko reports in her weekly look at Santa Cruz County business.
By: Jessica M. Pasko
Jessica M. Pasko's weekly column returns with news of Santa Cruz County getting more than half a million from pharmacy giant Walgreens and local businesses' chance to get in on World Cup fever, plus names, numbers and dates to know.
By: Jessica M. Pasko
Jessica M. Pasko's weekly column is back with news of local payments company Paystand partnering with a big name, a U.S. Trade Commission investigation in to Joby Aviation, upcoming dates to know, and more.
By: Jessica M. Pasko
In her weekly look at local business, Jessica M. Pasko reports on a lawsuit filed by environmental groups against Watsonville's Graniterock, development continuing in downtown Santa Cruz and plenty more names, numbers and dates to know.
By: Jessica M. Pasko
Joby's electric air taxi takes Manhattan, a Monterey Bay nonprofit launches a forward-looking job training initiative and the end of the line for a Gateway Plaza coffee spot are all part of Jessica M. Pasko's weekly look at local business.
By: Jessica M. Pasko
In her weekly look at local business, Jessica M. Pasko reports on efforts to preserve a historic downtown Santa Cruz music venue, state Sen. John Laird's bill to help the wine industry, a boost for Santa Cruz County cannabis and more.
By: Jessica M. Pasko
A fifth consecutive year of growth for area tourism and the impact of the war in Iran on Santa Cruz County agriculture lead off Jessica M. Pasko's weekly survey of local business.
By: Jessica M. Pasko
Jessica M. Pasko takes the pulse of Santa Cruz County tourism ahead of the crucial summer visitor season, notes another local unionization effort and relays names, dates and numbers to know from the county business scene.
By: Jessica M. Pasko
In her weekly look at local business, Jessica M. Pasko examines the effects of downtown Santa Cruz's vibrancy ordinance, notes a continued population decline in the city and passes along numbers, names and dates to know.
