Jessica Yun is a Business Reporter at The Sydney Morning Herald and The Age. She covers a range of topics including retail, e-commerce, consumer behavior, and the fashion industry, with a focus on both brick-and-mortar and online marketplaces. Jessica's work has been featured in MSN, The Age, WAtoday, Brisbane Times, The Sydney Morning Herald, Stuff, and the University of the Witwatersrand.
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Australia (National)
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Jessica Yun's focus is on various aspects of the Australian national market, including retail, consumer spending, business developments, and investment analysis. Her coverage indicates receptiveness to press releases and data citations related to finance & economy topics.
To effectively engage with Jessica Yun, consider offering insights or data regarding trends in Australian retail, consumer behavior during specific periods (such as holidays), or updates on businesses operating within Australia. Additionally, she may be interested in news related to mergers and acquisitions within the country.
Given her interest in product promotions and private sector announcements alongside her focus on finance & economy themes, pitches could also include information about new products entering the Australian market or significant changes within the local private sector companies that impact the overall industry landscape.
This information evolves through artificial intelligence and human feedback. Improve this profile .
By: Courtney Thompson, Jessica Yun
August 7, 2026 — 11:43am Coles is planning to outsource hundreds of back-office jobs, with many moving to India, after extending a deal with consulting giant Accenture to cut costs in their headquarters.
Jessica Yun Coles is planning to outsource hundreds of back-office jobs, with many moving to India, after extending a deal with consulting giant Accenture to cut costs in their headquarters.
August 10, 2026 — 5:00am For the past a month and a half, the website of Australian activewear brand Stax has been replaced by a customer FAQ page that states: “SALE IS CLOSED”.
By: Jessica Yun
An eftpos operator is rolling out new payment terminals that can identify you through your face or hands.
By: Jessica Yun
August 13, 2026 — 12:25pm Penfolds maker Treasury Wine Estates cracked down on grey market imports in China and deliberately turned off the
By: Jessica Yun
The wine giant is getting out of cheap wine, doubling down on Penfolds’ status as a luxury brand, and trying to figure out what to do with its US business.
By: Jessica Yun
Frustrated customers have been left in the dark about deliveries that never arrived after the furniture seller took its systems down following a cyberattack last week.
