With the affluent, honeyed town of Stamford close by, and footfall from Leicester, Peterborough and Nottingham guaranteed, has Japanese-inspired brand made a genius move?
Jo Tweedy is a Web Editor and Social Media Manager at The Daily Mail. She specializes in features and travel writing, with a strong focus on the travel industry, consumer travel, and cultural themes. Jo has been featured in various publications, including 247 News Around The World, Express Digest, Health Industry Watch, NewsBreak, and MSN.













